Predlošci e-pošte za programe lojalnosti pomažu u zadržavanju klijenata i privlačenju novih. Otkrijte zašto su programi lojalnosti vrijedni i iskoristite 10 primjera za marketinške kampanje.
Iako se stjecanje kupaca može činiti boljim ulaganjem za tvrtke, brojne su studije pokazale da dugoročno privlačenje novih klijenata može koštati vašu tvrtku i do 7 puta više u odnosu na zadržavanje postojećih klijenata. Što se tiče zadržavanja klijenta, programi lojalnosti mogu biti moćan alat koji ih tjera na povratak, smanjuje stopu odbijanja klijenata i povećava vašu ukupnu prodaju. Čitajući ovaj članak saznat ćete zašto je vrijedno ulagati programe lojalnosti, zajedno s 10 primjera predložaka e-pošte koje možete koristiti u marketinškim kampanjama programa lojalnosti.
Program lojalnosti klijenata je program nagrađivanja koji tvrtka nudi svojim klijentima kako bi ih potaknula da kupuju više nudeći određene pogodnosti. Mogu uključivati popuste, besplatnu robu, unaprijed objavljene proizvode, ekskluzivne pogodnosti ili bilo koje druge značajne nagrade. Iako se često koriste za privlačenje novih klijenata, primarni cilj programa lojalnosti je zadržavanje postojećih klijenata, poticanje lojalnosti i poticanje zagovaranja robne marke..
Različita istraživanja o lojalnosti klijenata otkrila su da programi lojalnosti mogu donijeti ogromnu vrijednost svakom poslu. Evo samo nekoliko impresivnih statistika koje treba spomenuti:
Istraživanje iVend-a pokazalo je da gotovo 63% svjetskih potrošača radije prima komunikaciju od tvrtki putem e-pošte – što e-poštu čini jednim od najučinkovitijih kanala za njegovanje članstva u Loyalti programu. Evo 10 osnovnih predložaka koje možete koristiti u kampanjama e-pošte programa lojalnosti, kako biste poboljšali angažman korisnika, izgradili bolje dugoročne odnose s klijentima, i povećali prodaju.
We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem
JOIN THE [LOYALTY PROGRAM NAME]
Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]
Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.
SHOP NOW
By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …
[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW
If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.
Best,
[YOUR SIGNATURE]
Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.
As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.
100 points are all you need to get your first free product/ discount – here are two quick ways to get there:
Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)
When you’re done, you can check your points balance and find more ways to earn points by visiting our website.
If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].
Thanks for becoming part of our community!
[YOUR SIGNATURE]
We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:
[Benefit #1]
[Benefit #2]
[Benefit #3]
Earning more points is easy!
Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points
Thanks for your continued loyalty.
[YOUR SIGNATURE]
We’re thrilled to report that you just leveled up to our [tier name] tier!
You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.
EXPLORE MY REWARDS
Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]
Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.
Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***
Earn even more points when you shop our special deals now through [date].
SHOP NOW
Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.
Cheers,
[YOUR SIGNATURE]
This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!
Your current balance is ***points.
SHOP NOW
Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]
We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!
CLAIM YOUR FREE POINTS NOW
The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:
SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points
Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.
Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT
[copy button="yes"]
[Name],
You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!
Give $** and get ** points when you refer a friend
HERE’S HOW IT WORKS
Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase
Your current rewards points balance is: ***
READY TO SHARE?
Copy and paste this code and share amongst friends: CODE
Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
Cheers,
[YOUR SIGNATURE]
Možete promovirati svoj program lojalnosti slanjem e-pošte članovima vašeg programa lojalnosti. Osim toga, možete im dati vezu za prijavu u Vaš program lojalnosti.
Postoji mnogo načina za mjerenje uspješnosti programa lojalnosti. Možete mjeriti broj ljudi koji sudjeluju u programu, broj ljudi kojima je program bio koristan i broj ljudi koji su generirali preporuke.
Optimalna duljina e-pošte programa lojalnosti trebala bi biti oko 1000-1500 simbola (oko 100-150 riječi).
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Predlošci e-pošte za preporuku e-trgovine
Iskoristite naša tri vrlo uspješna predloška e-pošte za preporuku e-trgovine, koje možete prilagoditi prema svojim potrebama.
Predlošci e-pošte u pretprodaji
Koristite naše potpuno prilagodljive predloške e-pošte u pretprodaji kako biste potaknuli Vaš potencijal i interes postojećih kupaca za Vaše prodajne kampanje.
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