Predlošci za email sadržaja pomažu privući nove klijente i održati odnose s postojećima. Mogu biti personalizirani i uključuju zaključani sadržaj, studije slučaja te automatske emailove za bolji angažman klijenata.
Postoji puno sadržaja koje možete objaviti na svojoj web stranici ili drugim platformama. Možete iskoristiti neke tipove sadržaja kako bi dobili nove sljedbenike ili privukli pažnju potencijalnih klijenata, dok se ostali tipovi sadržaja mogu iskoristiti za gradnju veza s već postojećim klijentima.
Neki od primjera ostalih tipova sadržaja su zaključani sadržaj i prijave za dobivanje novosti, koje traže od korisnika da vam da svoje kontakt informacije, najčešće email adresu, u zamjenu za puni pristup sadržaju. članku ili izvješću. To znači da vi morate pružiti vrijedan sadržaj kao zamjenu za njihove kontakt podatke. Onda možete koristiti te kontaktne podatke za buduće marketinške kampanje, znajući da su već zainteresirani za neke proizvode ili usluge iz vaše ponude.
Tipovi sadržaja kojima ciljate na svoje postojeće klijente uključuju blogove, webinare, slučajeve korištenja i eksterne članke ili spominjanja brenda. Važno je da što više ljudi pročita, posluša ili pogleda vaš novi sadržaj, jer mu je glavna svrha privući posjete na vašu stranicu i povećati odanost klijenata.
Jedan od najboljih načina za to je slati emailove o sadržaju kako bi informirali svoje klijente o novom sadržaju. Kad god kreirate neki od novih sadržaja, trebali biste poslati email relevantnim klijentima iz svoje baze podataka – uključujući i one koji su se nedavno pretplatili na vaše email novosti.
Kako bi ovaj proces bio brži i lakši, dobra ideja je koristiti predloške za email o sadržaju. Dat ćemo vam neke primjere email predložaka koje možete koristiti za različite vrste sadržaja, ali započnimo s osnovama.
Email predložak je okvir kojeg možete iskoristiti kako bi napisali email poruku mijenjajući ponuđeni sadržaj s onim po vašem izboru. Predlošci vam omogućavaju da brzo i lako kreirate marketinške kampanje zamjenom dijela teksta i ostalih elemenata poruke kako bi odgovarali vašem brendu.
Predlošci za email o sadržaju vam štede vrijeme i trud jer samo trebate modificirati bitne dijelove umjesto pisati novi email ispočetka. To vam daje više vremena za kreativnost i pisanje novog sadržaja. Nadalje, imat ćete smanjenu potrebu za provjerom grešaka, jer predložak drži sve ujednačenim i smanjuje mogućnost pogreške.
Personalizirani emailovi o sadržaju vam mogu pomoći poboljšati ključne metrike kao što je stopa klikova, što se definira kao postotak primatelja koji slijede poveznicu iz emaila na vanjsku web stranicu. Možete povećati ovu metriku i do 27% ako navedete ime primatelja u emailu(izvor).
To je najosnovniji oblik personalizacije. Prilagodba vaših emailova o sadržaju specifičnim klijentima može kreirati dugotrajno korisničko iskustvo. Zauzvrat, to može dovesti do povećanja povjerenja i odanosti vašem brendu. Nadalje, 74% trgovaca se slaže da personalizacija povećava angažman(izvor).
Opće je mišljenje da je personalizacija budućnost marketinga. Možete pojačati utjecaj svoje strategije slanjem prilagođenog sadržaja i emailova određenim segmentima svoje baze korisnika. Pružanje materijala koji je zanimljiv i relevantan će pomoći poboljšanju korisničkog iskustva koje ćete nastaviti pružati.
Prednost korištenja predložaka je u tome što vam pomažu održati stalnost izgleda dizajna. Vaša publika će očekivati da neki obični aspekti vaših mailova poput boja, fontova i rasporeda uvijek budu isti. Time pomažete primateljima da povežu dosljedan stil vaše komunikacije s brendom, tako da će se vaši emailovi isticati u prenatrpanoj ulaznoj pošti.
Raspored slanja emailova o sadržaju također treba biti dosljedan, osim za must-read emailove, koji se šalju čim se važna vijest mora podijeliti. To pomaže kreirati familijarnost s primateljima koji onda znaju kada očekivati vaše poruke.
Vidljivi tekst koji usmjerava čitatelje na vašu web stranicu s vanjskih izvora, zvani povratne poveznice, također može pomoći povećati web promet i izgraditi svijest o brendu. Povratne poveznice također doprinose optimizaciji pretraživača (SEO), što rezultira time da se vaša web stranica pojavljuje na višoj poziciji za upite o ključnim riječima na stranicama za rezultate pretrage (SERP) kao što je Google.
Sadržaj koji nije objavljen na vašoj stranici nego na primjer na društvenim medijima, u odvojenom dokumentu, vanjskom blogu ili web stranici bi trebao uvijek uključivati povratnu poveznicu, ako je moguće. Emailovi o sadržaju koje šaljete da informirate svoje pretplatnike o vašim novim materijalima također trebaju uključivati poveznice na vaše web stranice kada je to moguće.
Ako se vaš brend spominje od strane neovisne organizacije, ali nema povratnih poveznica na vašu web stranicu, onda trebate poslati email autoru ili vlasniku i pitati ga može li uključiti relevantnu poveznicu. Možete čak i dati sugestiju za sadržaj, kako bi proces bio lakši za drugu stranu.
Napokon, ako nađete poveznicu koja ne radi, a nalazi se na stranici poštivanog autoriteta od kojeg želite imati povratnu poveznicu, možete mu poslati email i predložiti relevantnu zamjenu koja vodi na vašu stranicu.
Zaključani sadržaj email predložak 1 – potvrda pretplate
Thanks for requesting the [company name] [eBook/white paper] about [topic]. As promised, this email contains the materials that you signed up to receive.
We sincerely hope that you find this content useful and that you head to our site here [link] to find other [blog posts/articles/templates] on the same subject.
Please find the attached documents at the bottom of this message.
Kind regards,
[Name], [position] at [company]
Attachment 1
Attachment 2
Attachment 3
Zaključani sadržaj email predložak 2 – poveznica na video
By registering with your details, you now have access to the [webinar/ video/documentary] that you asked to watch.
The video can be accessed on the following [link] and [will go live at [time] on [date] is available now].
Check out our website for more videos related to the subject of [topic], which you may also find interesting.
[More videos]
Thanks for watching!
[Company]
Zaključani sadržaj email predložak 3 – email nizovi
Thank you for signing up to receive this series of our [daily/weekly/monthly] emails covering the subject of [topic].
We’ll be sending you regular content containing great insights and actionable tips that will help you solve [pain point].
You can expect to find the following covered in our upcoming emails:
Subtopic 1
Subtopic 2
Subtopic 3…
We’re sure that you’ll find this series of emails handy, but if you want to learn more without waiting for new content to land in your inbox then please head over to our website or reply to this message.
Best,
The [company] team
Nova blog objava predložak 1 – suosjećanje s problemom
Are you having difficulty with [pain point 1]? Does just thinking about [pain point 2] give you a headache?
It’s annoying, right? You’ve been working hard on [task] for hours, struggled to make progress, and now you’re stuck.
Believe us, you’re not alone. These are very common problems that many of our readers have been facing.
But don’t worry, because we’re here to help. We’ve just published a new guide to help people just like you, which you can find on our website by clicking the button below.
[Read our new blog post]
Kind regards,
[Name], [position] at [company]
Nova blog objava predložak 2 – izazivanje znatiželje
Do you know what the single, most effective tip for completing [task] is? Well, you’re just one click away from finding out!
In our latest blog post, we are sharing our favorite tricks for helping people achieve [objective].
Just click below to head straight to our website:
[Go to the blog]
Thanks for reading!
[Company]
Nova blog objava predložak 3 – kako postići određeni cilj
We know as well as anyone that trying to achieve your [objective] goals can be tough, which is why we’ve written a new blog post with [X] tips on how to do just that.
Here’s a sneak peek of the advice that you’ll find in our latest publication:
Tip for achieving objective 1
Tip for achieving objective 2
Tip for achieving objective 3
To read the rest of our tips, please click here [link] to read the full blog post on our website.
Best,
[Name], content writer for [company]
Webinar povirivanje email predložak 1 – pozivnica s pretpregledom
We wanted to let you know about our upcoming webinar, [title], which will be taking place at [time and timezone] on the [date].
There are [X] great speakers lined up who’ll be covering a range of subjects in the [topic] area, including:
Speaker and presentation 1
Speaker and presentation 2
Speaker and presentation 3
You can find more information about them and the event here [link] and register by clicking below:
[Sign up]
Best,
[Name] from [company]
Webinar povirivanje email predložak 2 – potvrda registracije i uvid u sadržaj
Thank you for registering for our upcoming webinar, [title].
You’re all signed up, and you’ll be able to watch the live stream on the day of the event by following the link below:
[View the webinar]
Here are just a few of the things you’ll be able to learn by watching the live broadcast:
Insight 1
Insight 2
Insight 3
View the website [link] for more info or reply to this email if you have any questions.
Kind regards,
[Name]
Webinar povirivanje email predložak 3 – podsjetnik i video trailer
We’re just writing to let you know that the [title] webinar that you registered for is taking place [today/tomorrow/this week] at [time and timezone].
Below you can watch a sneak preview of the event to get a taste of what you can expect.
[Video trailer]
Click on the button below to learn more about the webinar.
[Find out more]
See you soon!
[Name], [position] at [company]
Pretplata na novosti email predložak 1 – osobna dobrodošlica
Thanks for subscribing to the [company] newsletter.
I just wanted to take the time to personally thank you for choosing to receive [title]. It means a lot to have readers like you on board.
Below are a few extra pieces of advice related to [today’s/this week’s/this month’s] update on [topic] that I think you will find worthwhile:
Tip 1
Tip 2
Tip 3
Don’t hesitate to reach out to me if you have any questions.
Kind regards,
[Name]
Pretplata na novosti email predložak 2 – sadržaj u zamjenu za pretplatu
As a token of appreciation for signing up to receive the [title] newsletter, please find the [ebook/whitepaper/other gated content] that you requested attached to this email.
We are confident that you’ll find both the regular newsletter and the additional content useful for solving [pain point] in the field of [topic].
If you want to find out more before the next update, feel free to get in touch.
Best,
The [company] team
[Download attachment(s)]
Pretplata na novosti email predložak 3 – promocija dodatnog sadržaja
Firstly, I would like to say thank you on behalf of everyone at [company] for subscribing to our newsletter.
We’re sure that you won’t regret it, and that you’ll find the regular updates on [topic] landing in your inbox every [day/week/month] to be very useful.
Secondly, I thought you might be interested to know about some additional content related to the subject that can be found on our website here [link].
From the feedback of our existing subscribers, we have found that the material below, in particular, has been helpful to them:
Additional content 1
Additional content 2
Additional content 3
Please let us know if you’d like to learn about anything else, or just keep an eye out for the next issue of our newsletter.
Best wishes,
[Name], [position] at [company]
Studija slučaja email predložak 1 – rezultati korištenja proizvoda ili usluge
As someone interested in [topic], we thought you might find [product/service] useful for solving [pain point].
To show you how successful this has proven for our existing clients, we’ve put together a case study about our cooperation with [name of existing client].
In the report, which you can find attached to this email, we show:
When and where you should use [product/service]
How you should use [product/service]
What results you can expect to achieve by using [product/service]
Hopefully, you find this case study interesting, and don’t hesitate to get in touch if you have any more questions.
Kind regards,
[Name], [position] at [company]
[Case study PDF attachment]
Studija slučaja email predložak 2 – ponovno isprobajte proizvod ili uslugu
You recently tried out [product/service], the solution for [pain point] brought to you by [company].
Many users are actually so overwhelmed by the potential of [product/service] that they have difficulty imagining how it would fit into their workflow.
That’s why we teamed up with our customer [name of existing client] to show you how they implemented [product/service] in their business to boost [metric] by [X]%.
We hope that this report, which you can read by clicking below, will help you overcome any doubts you might have and give us another go.
[Read the case study]
If you have any queries I’m happy to help.
Best,
[Name]
Studija slučaja email predložak 3 – zahtjev za sudjelovanjem
I’m sure you’re as happy as we are about the success of our recent cooperation on [project] together.
According to our analysis, our [product/service] helped you to:
Achievement 1
Achievement 2
Achievement 3
That’s why, with your consent, we’d like to share a case study of our work together on the “[case studies/success stories/our previous work”] page of our website [link].
Please let me know if you agree, or if you need any further information.
Best wishes,
[Name] from [company]
Eksterno objavljeni članci email predložak 1 – fokus na temu
My latest article has just been published over on [external publisher’s name]’s website [link].
[Title] is an in-depth look into [topic], covering the following points:
Subtopic 1
Subtopic 2
Subtopic 3
Given the focus, we thought it would be great to share our thoughts with a new audience who have an interest more in line with our hosting partner.
However, we still wanted to let our current subscribers know where they can read this piece. Don’t forget that you can find more similar content on our website by clicking the button below.
[Read more articles]
Best wishes,
[Name], from [company]
Eksterno objavljeni članci email 2 – fokus na izdavača
We’ve recently written a new article called [title] that, as someone who has expressed an interest in [product/service/topic], we are sure you’ll find interesting.
You can find our article here [link] on [external publisher’s name]’s website.
It is a privilege for us to have our content shared there, and we hope that our subscribers like yourself will take the opportunity to read more of their other content too.
Hope you enjoy reading!
Best
[Company]
Eksterno objavljeni članci email 3 – fokus na ideju
We’ve come up with a great idea for an article that we think would be a perfect fit for [potential publisher’s name] and your other content on [topic].
The working title is [title], and the article will cover:
Subheading 1
Subheading 2
Subheading 3…
Please let us know if this sounds like something that you’d be interested in publishing. If you have any questions please don’t hesitate to get in touch.
Kind regards,
[Name], content writer for [company]
Novo spominjanje brenda email predložak 1 – informira klijenta o povezanom sadržaju
There is a great [article/blog post/other content] over on [external publisher’s name]’s website [link] that we think you might find very interesting.
The piece, which mentions our brand, is called [title] and it talks about the following topics:
Topic 1
Topic 2
Topic 3
As you can see for yourself they have some nice things to say about us, which is always a privilege when it comes from such a well-respected source.
We hope that you enjoy reading, and remember that you can find our own content on the subject of [topic] here [link].
Best,
[Name] from [company]
Novo spominjanje brenda email predložak 2 – zahtjev za dodavanjem povratne poveznice
We really appreciate you mentioning our brand and what you had to say about us in the recent [article/blog post/other content] called [title].
However, we have noticed that there is no link to our website where we are mentioned, and we think that it would be helpful for your readers if they could be directed there.
Do you think that it would be possible for you to include the following in an update to your post?
“[Suggested anchor text & backlink]”
Thank you in advance, and please let us know if you would like any further content to be included with the mention as well.
Kind regards
The [company] team
Novo spominjanje brenda email predložak 3 – zahtjev za popravkom ili ažuriranjem povratne poveznice ili teksta u njoj
I’m reaching out to you in regards to the mention [backlink] of our brand in your [article/blog post/other content] named [title], which can be found here [link].
We think that it could be beneficial for both your readers and our users if the [anchor text/backlink] was changed from [current anchor text/backlink] to [suggested new anchor text/ backlink].
Your time is appreciated and I look forward to hearing back from you about this request.
Best wishes,
[Name], [position] at [company]
Must-read email predložak 1 – objava u tekstu poruke
As one of our valued subscribers, we thought that you would like to be informed about the most recent developments at [company].
We consider the following important [new/updates/changes] to be essential information for all of our existing clients:
Announcement 1
Announcement 2
Announcement 3
Thanks for reading, and don’t hesitate to get in touch if you have any questions regarding this announcement or any other issues.
King regards,
The [company] team
Must-read email predložak 2 – izjava u prilogu
Have you heard the important news about [issue]?
We have an announcement to make, and our full statement on this issue can be found in a document that is attached to this email.
Your understanding at this time is much appreciated, and your business is valued as always.
I’d be happy to provide more information if required, just let me know by replying to this email.
Best wishes,
[Name], [position] at [company]
Must-read email predložak 3 – poveznica na vanjski izvor
We have some important [news/updates/changes] that we thought you would like to be informed about.
The complete announcement can be found on our [website/blog/another source] here [link].
Here are some of the key pieces of information that you can find in full by following the above link:
Statement 1
Statement 2
Statement 3
Please feel free to ask any questions that you might have regarding this matter, or anything else.
Best,
[Name] from [company]
Vaš email bi trebao biti par kratkih paragrafa, između 75 i 150 riječi, te lak za pročitati i razumjeti na brzinu.
Emailovi o sadržaju su najbolji za marketinške kampanje temeljene na sadržaju. Mogu vam pomoći privući nove klijente ili povećati prodaje i konverziju.
U email o sadržaju trebate uključiti personalizirani pozdrav koji čini da se vaš klijent osjeća cijenjenim. Nadalje, trebate nastaviti s podsjetnikom na vaš proizvod ili uslugu i sa snažnim pozivom na akciju.
Start personalizing email templates from LiveAgent today
Sign up for our free, 14-day, all-inclusive trial and explore all the advanced help desk features that we have to offer, including customizable email templates.
Email predlošci za zaključani sadržaj
Discover effective email templates for gated content with LiveAgent. Learn how to generate leads by providing valuable content, automate emails, and tailor them to your company's needs. Explore customizable templates for content delivery notifications. Try LiveAgent free for 14 days and enhance your marketing strategy!
Pružite odličnukorisničku uslugu.
Odlična korisnička usluga počinje s boljim help desk softverom. Pogledajte prednosti LiveAgent-a i započnite s upotrebom za 5 minuta.
Predlošci za korisničku službu
Poboljšajte korisničku podršku uz besplatne email predloške LiveAgent-a za brze i profesionalne odgovore. Isprobajte odmah!
Join our community of happy clients and provide excellent customer support with LiveAgent.
Naša web stranica koristi kolačiće (cookie). Ukoliko nastavite, smatramo kako ste dopustili korištenje cookie-a kako je i napisano i našoj Politika privatnosti i cookie pravila.
Answer more tickets with our all-in-one help desk software. Try LiveAgent for 30 days with no credit card required.
Hello, I’m Andrej. We’re thrilled to invite you to an exclusive software demo where we’ll showcase our product and how it can transform your customer care. Learn how to achieve your business goals with LiveAgent or feel free to explore the best help desk software by yourself with no fee or credit card requirement.
Andrej Saxon | LiveAgent support team