Predlošci e-pošte zahvalnosti kupcima pomažu izgraditi dugoročne odnose i potiču lojalnost. Kvalitetne poruke povećavaju zadovoljstvo i angažman, poboljšavajući prodaju. Slanje ovih e-poruka pokazuje brigu o klijentima i jača povjerenje.
E -poruke zahvalnosti klijentima – jesu li nužne? Uzimajući u obzir žestoku konkurenciju na današnjem tržištu i činjenicu da će čak 80% budućih prihoda tvrtke dolaziti od 20% postojećih kupaca – prema Gartner Grupi – izgradnja dugoročnih odnosa s kupcima i njegovanje odanosti kupaca nikada nije bio kritičniji za poduzeća. Slanje e-poruka o zahvalnosti klijentima kao dio Vaše strategije uvažavanja kupaca može vam pomoći u tome. Dobro izrađene poruke e-pošte s zahvalnicama poslane u pravo vrijeme mogu povećati zadovoljstvo kupaca, povećati angažman, poboljšati odanost i usmenu predaju.
Studija Rockefeller Corporation otkrila je da 68% kupaca napušta poslovni odnos zbog opaženog stava ravnodušnosti prema tvrtki koja im služi. Drugo istraživanje ClickFox-a pokazalo je da 62% potrošača ne vjeruje da robne marke kojima su najvjerniji čine dovoljno da ih nagrade. E-poruke s zahvalnicama pružaju korisnicima osjećaj sigurnosti, pokazuju ljudsko lice vašeg branda i uvjeravaju da zaista cijenite poslovanje svojih kupaca. Ove e-poruke mogu Vam pomoći da izgradite zdravije odnose s klijentima i povećate njihovu životnu vrijednost.
Eloqua je otkrila da e-poruke s “Hvala” u retku predmeta imaju značajno veću stopu otvorenosti (14.29%) i bolju stopu klikanja (1,93%). U nastavku se nalaze neke isprobane linije tema e-pošte koje možete koristiti u marketinškim kampanjama e-pošte s zahvalnošću:
E-pošta s zahvalnicom dobrog kupca može uvelike pomoći u stvaranju izvrsnog korisničkog iskustva i poboljšanju percepcije robne marke. Postoje brojne prilike da svojim klijentima kažete “hvala” (nakon kupnje, pretplate na bilten, povratnih informacija kupaca, o sezonskim praznicima, rođendana kupaca, prilikom postizanja važnih prekretnica tvrtke itd.) Pogledajte ovih 10 osnovnih vrsta poruka e-pošte o zahvalnosti klijentima kako bi inspirirali svoje:
We appreciate your most recent purchase and hope you will enjoy your new items.
Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].
NEED HELP?
Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].
Thanks once again for shopping with us,
[YOUR SIGNATURE]
Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].
Start Shopping
If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].
Cheers,
[YOUR SIGNATURE]
Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.
In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!
SHOP BESTSELLERS
Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]
P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.
[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback has helps us improve, so I really appreciate you taking the time.
You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.
Thanks again for your contribution to making [Company name] better.
Sincerely,
[YOUR SIGNATURE]
Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/ discount].
No additional action is needed on your part, we’ll automatically apply [the credit/ discount] to your next order/ invoice.
Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.
Sincerely,
[YOUR SIGNATURE]
We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].
GET THE PARTY STARTED
Happy Birthday!
[YOUR SIGNATURE]
Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).
On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together:
Enjoy 20% off your next order with this coupon code: [coupon code].
As always, if there’s anything we can ever do better, please don’t hesitate to let us know!
Cheers,
[YOUR SIGNATURE]
You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/ businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!
Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/ services that help you reach your goals.
Cheers to another decade of [success/ happiness/ health, etc.],
[YOUR SIGNATURE]
The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that.
As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].
If there’s anything we can ever do better, please don’t hesitate to let us know: [email/ phone number]
Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]
I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.
Best,
[YOUR SIGNATURE]
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Svojim klijentima možete pokazati da ih cijenite slanjem e-pošte s zahvalnicom ili bilješkom. Štoviše, ponudite svojim klijentima virtualne darove u znak zahvalnosti.
Optimalna duljina e-poruke o zahvalnosti korisnika je 4 rečenice ili više.
Slanje e-poruka o zahvalnosti klijentima pomaže povećati zadovoljstvo kupaca i poboljšati odanost marki.
Predlošci e-pošte dobrodošlice
Prosječna stopa otvaranja e-poruka dobrodošlice je 50%, što ih čini 86% učinkovitijima od biltena. Isprobajte naše predloške e-pošte dobrodošlice već danas!
Predlošci za marketinški email
Otkrijte moćne predloške za marketinške emailove na LiveAgentu koji će vam pomoći privući i zadržati klijente te povećati prodaju. Pregledajte i prilagodite 10 ključnih predložaka za vaše kampanje. Isprobajte besplatno i unaprijedite svoj email marketing uz LiveAgent softver.
Predlošci e-pošte za odgovor korisnika
Poboljšajte korisničko iskustvo uz 10 besplatnih predložaka e-pošte za odgovor na povratne informacije. Povećajte zadovoljstvo klijenata!
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